Strategic Planning and the Marketing Environment

Businesses that conduct strategic planning achieve an advantage in the marketplace. In today's dynamic environment, strategic planning certainly does provide better tools and resources to help survive, compete and thrive in the marketplace.

In this course, students learn that strategic planning can take place at both the corporate and the Strategic Business Unit level in large companies and in a single stage in smaller businesses. Businesses conduct marketing and operational planning. Successful businesses continually scan the organisation's internal environment and external business environment. By carefully following these strategies, undeniably businesses can create their own advantage.

By the end of this course you will be able to:

Explain the strategic planning process
Describe the steps in marketing planning
Explain operational planning
Discuss some of the important aspects of an organisation's internal environment
Explain why marketers scan an organisation's external business environment.

Who Should Attend

This course is ideal for those who, are looking to get into a marketing role, manage or own a small business, or those want to improve their career prospects with additional qualifications this marketing.

Course Requirements

Completion of Year 12 or equivalent or relevant industry experience.
Sufficient language, literacy and numeracy skills to complete the course.
Basic computing literacy.

Qualification Obtained

All participants receive a Certificate of Participation.

This course is one of the steps leading to achievement of the Phoenix Academy Diploma of Business course unit, Marketing 500, which is in partial completion of the nationally recognised qualification: