Marketing Information and Research

This course exposes students to the value of sound marketing research. Through careful planning, collection, analysis and implementation, research is an invaluable tool for successful businesses.

Students are introduced to a typical marketing research process; learn the differences between exploratory, descriptive and causal research; explore various types of data collection methods and samples; and understand the growing use of online research. Through all of the processes mentioned, managers are better able to make good decisions based on solid information.

By the end of this course you will be able to:

Understand the role of the marketing information system and the marketing decision support system in marketing decision making
Describe the marketing research process
Understand the differences among exploratory, descriptive and causal research, and describe some research techniques available to marketer
Describe the different types of data collection methods and types of consumer samples that researchers use
Understand the growing use of online research.

Who Should Attend

This course is ideal for those who, are looking to get into a marketing role, manage or own a small business, or those want to improve their career prospects with additional qualifications this marketing.

Course Requirements

Completion of Year 12 or equivalent or relevant industry experience.
Sufficient language, literacy and numeracy skills to complete the course.
Basic computing literacy.

Qualification Obtained

All participants receive a Certificate of Participation.

This course is one of the steps leading to achievement of the Phoenix Academy Diploma of Business course unit, Marketing 500, which is in partial completion of the nationally recognised qualification: