Advertising and Sales Promotion

Marketing communication can take many forms from creative slogans printed on T-shirts, to chalk art printed on university sidewalks, to newspaper advertisements. The list can go on and on and is limited only by imagination.

No matter what form, advertising communication primarily seeks to inform, remind, persuade and build relationships with consumers. This course focuses on the process of integrated marketing communications designed to influence target markets and create successful marketing activities. Students are introduced to the communications model, study the various elements of the promotion mix, and learn about various marketing techniques. In addition, they begin to explore the stages in developing an integrated marketing communication plan. This course also teaches the basics of advertising and sales promotion, explaining that both are part of an entire promotional campaign.

By the end of this course you will be able to:

Explain the role of Integrated Marketing Communications (IMC) in modern marketing practices
Describe the elements of the communications model
Explain the role that advertising plays in an IMC campaign, and describe the functions of IMC
Describe the stages in developing an IMC plan
Explain the role of sales promotion in IMC programs.

Who Should Attend

This course is ideal for those who, are looking to get into a marketing role, manage or own a small business, or those want to improve their career prospects with additional qualifications this marketing.

Course Requirements

Completion of Year 12 or equivalent or relevant industry experience.
Sufficient language, literacy and numeracy skills to complete the course.
Basic computing literacy.

Qualification Obtained

All participants receive a Certificate of Participation.

This course is one of the steps leading to achievement of the Phoenix Academy Diploma of Business course unit, Marketing 500, which is in partial completion of the nationally recognised qualification: